brand strategy
brand identity (re-fresh)
brand atmosphere

Revitalizing the firm's brand strategy and identity. We delved into the company's essence, identifying key areas of opportunity and transformation. The process was comprehensive yet swift, spanning from the very foundations of brand strategy to the tangible nuances of design. The reinvention was carried out across all media touchpoints to ensure consistency and potency.

Upon testing the revamped visual brand and proposition, the client was astounded by the overwhelmingly positive response. Not only did visual favorability shoot up by 60%, but there was also a remarkable 30% uptick in the recall of the brand story. The rejuvenated brand identity and atmosphere seamlessly aligned with the company's ethos, creating an impactful and lasting impression on its audience.

the prominent money transfer firm based in london, england

“We tested the new visual brand and proposition and are overwhelmed by the positive response. Visual favorability increased by 60%, recall of brand story by 30%.”

— Uwe Hook, CEO

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anchory