The name luminora™ is derived from the Latin word“Lumin“(light) and the Greek word “Dora“(gift), composing the “Gift of Light“. True to its name, luminora believes the sun is not to be feared, but a gift of light to be enjoyed and embraced thoughtfully hence the inviting tagline "Embrace your moments in the sun." We further extended the name into the patented luminology™ fabric for a consistent brand architecture.

The eye within the logotype symbolizes protection over mankind and 'the all-seeing-eye.' The golden rays surrounding the icon showcase sun rays - spreading protection from the inside out, which is the essence of the luminora brand: To protect your skin so you can enjoy your moments in the sun. The colors of luminora represent the tropical waters, sun, and sand - the scenery in which luminora clothes are mostly worn.